Independent private hire faces a mortal threat. Let’s beat it, together.

The ride-hailing steamroller is winning business from traditional fleets all over the world. If they’re not taking passengers and drivers from you yet, how long before they do?

Driver and passenger loyalty is hard to win and so easy to lose. Every job you have to say no to is an opportunity for ride-hailing to take from you.

Acting alone, independent fleets can’t hope to compete with ride-hailing money, crazy discounts and billion dollar brand awareness.

Doing nothing means accepting defeat. But there is a way forward.

It’s time to take back control

Supply wins. Being able to say yes to passengers is what brings in money and keeps them coming back. But having enough drivers at key times and in the right place is a real challenge.

By acting smarter and joining together, the independent trade can stand up to ride-hail

Those with the most drivers wins. A job sharing network that can connect with all dispatch software providers to enable frictionless interoperability would create a massive network of drivers - completely changing the game. That’s why we’ve built SuperYes for independent fleets.

It means thinking differently about what matters in a ride-hailing world. Holding onto old rivalries with local cab firms misses the point. There are bigger battles to face. And win.

So let’s unite the industry and come together as independent operators. Join SuperYes and supersize your fleet so you can say yes to more passengers, keep more drivers happy and compete on a level playing field.

As an owner-operated dispatch provider, this is our vision - every UK fleet, any dispatch system, teaming up so that passengers have more chance of getting a car and staying with independent private hire - and drivers getting the most work.

What’s stopping some other dispatch providers joining in?

Some other dispatch providers offer a basic level of sharing, but just within their own network. This ‘walled garden’ approach can never be big enough or local enough to take on the scale of ride-hail. We need to all come together with a truly cross-platform network.

If your provider isn’t integrated yet with SuperYes, then ask them why not. Why aren’t they helping the trade compete against ride-hail?

The question is whether all dispatch software owners share the same vision for the independent trade. Indeed, one is owned outright by Uber. That’s right, the biggest player in ride-hailing and a huge competitor for the industry owns a major dispatch system that powers fleets like yours.

With the left hand they promise shiny new features to support your business but with the right hand Uber, its parent, goes head to head against customers like you. It’s wild.

It pays to work together

We will make it commercially attractive to any technology partner to team up and support the trade sharing jobs and saying yes to more passengers.

But until then, we can still supersize your fleet. Talk to us and we’ll get you up and running with job sharing whichever platform you’re on.

So why can you trust Cordic?

Cordic is majority owned by operators, for operators - our interests are wholly aligned with yours. Our business only succeeds if there is a successful growing independent trade to support.

We believe that passengers are best looked after by a thriving, local private hire industry where operators know their customers and compete to provide the best possible service. And that drivers have personal relationships with local companies that know and care about them.

Joe Polley
Chairman of the Board
Owner, Parker Car Service