Speedy Parcel Delivery is a fast-growing specialist delivery company in Manchester, and we are thrilled to welcome them to our Cordic family this month.
Today we have spoken with founder and CEO Aharon Landau. Can I just say he was an absolute joy to talk to? Aaron is a very bright, enthusiastic and positive person. It was very inspiring to hear his story, and I hope it will be for you too.
Aharon: When I arrived in Belgium, I needed a job, I knew how to drive, and I had a standard English licence. So, when I was offered a job as a delivery driver, I took it and enjoyed it because I like to drive.
But I eventually decided to go back to England, more specifically to Manchester, where I was born, and I found there were no large delivery companies there at that time.
My idea was to have a business that delivered parcels quickly and directly between the sender and the recipient, which wasn't being done in Manchester yet.
Cordic: And when was that?
Aharon: I opened for the first time about two and a half years ago, with only two drivers, a pen and paper. It was a new idea, people were excited about on-demand delivery service, door-to-door on the same day, and it became hectic very quickly.
While this was great, it became very stressful very quickly because of how busy it was.
The main problem is that there were peaks in demand during certain times, while other times there was no demand at all, making it increasingly difficult to manage the drivers’ workload.
It was challenging to keep drivers as full-time employees when the demand for deliveries was not consistent. Keeping all drivers on full-time wages was unsustainable.
To balance drivers and demand was hard, so I knew I needed a system to do it. I researched and came across Cordic, which was the first professional system that seemed suitable for what I need to do; it was English, therefore local and reachable. I remember I filled an online form and got a call-back from the sales team. I was very impressed with what the system could do. It was very inspiring. I became excited about the whole thing. I knew that if I wanted a professional business, I had to invest in a professional system.
Cordic was the first professional system that seemed suitable for what I need to do; it was English, therefore local and reachable... I was very impressed with what the system could do. It was very inspiring.
Since then, I have had a lot of training on the Cordic system. I have spent a lot of time speaking with Tina; she is fantastic; it was a pleasure to work with her. She was always very patient, and available should I need anything. We are still in the testing phase, but I am confident it will make a difference, and it will all work out.
I want to find and recruit new drivers who can work on commission, and I also need to find another operator who can help me out, working with the system while I work on other things. A system will take a lot out of my head so that I can think about marketing: getting new customers, getting new drivers, and everything else. Now I do everything from invoicing to advertising, dispatching, and payment… everything.
I already have a list of drivers who are willing to work a few hours a day, and hopefully, it will get busier and busier. We have four drivers on the road handling lots of jobs, so I created a WhatsApp group for drivers who want to work on commission, they get the bigger jobs and the out of area jobs.
I have spent a lot of time speaking with Tina; she is fantastic, it was a pleasure to work with her. She was always very patient and available should I need anything.
Cordic: How did you manage to attract so many customers so quickly after starting your business, despite living abroad?
Aharon: I was born and grew up in Manchester, so I knew loads of businesses here, but this is a place that grew. Since I started my business here, people have begun to know and trust the company because I am cautious with whom I hired to work with me, I choose drivers well. I listen to customers’ feedback very carefully and take everything in, so I think they are pleased with the services we deliver and hopefully will keep hiring us.
Cordic: How long have you been away from Manchester?
Aharon: Not that long, I am 24 years old now, so the city has completely transformed itself in less than 5 years or so.
I left as a teenager to go to school in Israel and afterwards I went to Belgium where I got married (at the age of 20), but when I came back here, there were areas of the city I didn't know, most streets here didn't exist when I was a child.
Manchester is at least ten times bigger than when I left; it has grown so much.
So hopefully the business will keep growing too.
Cordic: What have been your biggest challenge so far?
Aharon: I had loads of problems in the beginning. It was great that we had loads of demand quickly; however, it was very stressful to handle all the delivery requests if I was out of the area. To attract new customers, I had to be quick. This was when I created a WhatsApp group with drivers, which helped us cope with the demand. However, it is still a minimal way of dispatching jobs, and I cannot put every job in there, just the straight forward ones, and if a job is too complicated then I cannot dispatch it via WhatsApp.
Cordic: Your story is very compelling; it is great to see things happening to you because you are so determined and hard-working. The WhatsApp idea is quite ingenious. So what about COVID? What impact did it have in your business?
Aharon: On one side, it was busier as more people ordered parcels online from shops, but on the other, the businesses we worked for were closed, so there was less corporate work to deliver. We did a lot of click-and-collect work and had to adapt to the change fast, but in a way, it turned out to be easier because you can pick up loads of parcels from the same location as opposed to picking up from several places, so it was more efficient.
You still have to balance the number of jobs and drivers so it became clear that this needs to be a commission-based job because if you have to account for full-time wages for every driver who works with you, you wouldn't be able to make a profit at all.
A system will take a lot out of my head so that I can think about marketing: getting new customers, getting new drivers, and everything else. Now I do everything from invoicing to advertising, dispatching, and payment… everything.
Cordic: Excellent; we are so happy to see how things work out for you. And what about Social Media, do you get any work from it?
Aharon: I only have an Instagram account, but now it is hard to manage because I am doing everything and there is no time left for Social Media, I don’t even have a website yet. But hopefully, once the system is up and running, I will start building an online presence and get my brand name out there.